The Royal Institution is the historic home of science communication in the UK, and a sister organisation to the Royal Society, ensuring that the public are kept informed of new scientific discoveries.

This project was my first major role with Barker Langham.

As research lead, I led the creation of a bespoke audience segmentation for the Ri, and helped steer a conversation among its senior management team, to define which audiences they really wanted to reach, and to understand the barriers they would need to overcome to do so.